ROOTED IN NATURE, BLOSSOMING IN LEGACY: BEHIND-THE-SCENES PHOTOS CAPTURE THE MAGIC

Growing up on the corner of Sierra Bonita and Franklin Blvd in Los Angeles, my childhood was steeped in a sensory symphony of vibrant colors, intoxicating scents, and the textures of nature that shaped the foundation of my life—and ultimately, the ethos of our organic skincare brand. It was here, amidst the lush trees and abundant gardens, that the seeds of our brand were first sown, nurtured by the love and care my family poured into our connection with the earth.

Trish Alkaitis & Paula Alkaitis

Our big pink house was more than just a home; it was a haven where nature flourished in all its glory. The front yard boasted a Myer lemon tree and an orange tree, while the backyard was a veritable Eden with a massive avocado tree, a fig tree, pomegranates, and an herb garden that overflowed with jasmine. The air was always fragrant with the scent of roses, and I can still recall the taste of lemons, which I was hopelessly addicted to, plucked fresh from the tree each day.

These memories are not just personal nostalgia; they are the roots of our brand. Our products are handmade in California, crafted with organic, biodynamic, and ethically wildcrafted plants, flowers, fruits, vegetables, seeds, herbs, and seaweeds. These ingredients are meticulously formulated into signature blends created by my late father, Dr. Saulius Alkaitis, whose dedication to natural healing and botanical science continues to inspire every product we create.

For our latest photo shoot, we returned to these roots—literally and figuratively. We chose a location that evoked the same magic of my childhood garden and the community garden across the street, where my family was one of the first to plant vegetables. The shoot took place in a garden reminiscent of that community space, a place where nature’s bounty was not just seen but felt, tasted, and experienced with all the senses. This setting was more than just a backdrop; it was a living, breathing testament to the natural beauty and purity that our brand stands for.

The shoot was a serendipitous convergence of place, time, and people—a team, made up of friends, who intuitively understood the magic of the location and our brand. The sunlight filtered through the trees, casting a warm glow over the scene, while the scents of earth and flowers filled the air. It was a moment of pure creative alignment, where the essence of our products—rooted in nature, nurtured by legacy—was captured in every frame.

As I reflect on these moments from my childhood in California, I see how they have shaped not only my life but also the identity of our brand. Just as I once sat in the dirt, eating fresh fruits and vegetables in their raw form, our products celebrate the raw, unfiltered beauty of nature. They are a continuation of the legacy my parents began in that Los Angeles garden, a tribute to the life they built and the values they instilled in me.

Our skincare line is more than just a collection of products; it is a story of love, family, and a deep respect for the earth. It is a story that began in the garden of my childhood and continues to grow with every product we create. As we share the behind-the-scenes footage of our recent shoot, I hope you can feel the connection to the land, the legacy, and the love that infuses every aspect of our brand.

To Your Health & Beauty,

Trish

Photographer: Daniel Jack Lyons; Art Director: Ryan DiDonato; Photographer: Kurt Mangum; Magic Maker: Nino Muñoz; Makeup Artist: Jenna Anton; Models: Masha Smagar & Emma Volodchinskaia; Stylist: Mela Selva

Emma Volodchinskaia (Model), Masha Smagar (Model)

Masha Smagar (Model), Jenna Anton (Makeup Artist)

Masha Smagar (Model), Daniel Jack Lyons (Photographer)

Emma Volodchinskaia (Model)

Daniel Jack Lyons (Photographer), Masha Smagar (Model)